[Event] The Rules of Engagement – How to draft an engaging press release

I thought this might be useful to some on the list – either for attending yourself or realising “I could deliver that sort of thing” and make yourself known to the Institute of Education, Somerset House and other training venues 😉
Note that this isn’t science-specific.


The Culture Capital Exchange

TCCE presents: The Rules of Engagement – How to draft an engaging press release

6.00pm – 8.00pm, Wednesday 27 June 2012??Wine, nibbles and soft drinks provided??

Hosted by the Institute of Education

As academics come under increasing pressure to showcase their research in the press and media, they are having to take more responsibility for liaising with a range of journalists, media researchers and producers. Piquing initial interest in your research or project is often the most challenging part of the process. A press release is a key tool that can make or break your chances of media exposure.

Anya Matthews will lead an informal and practical session looking at issues such as:-

  • Information to include or exclude
  • Tailoring your approach and language
  • Lead times and timescales??
  • How you can try to ensure that your release ends up in the right hands??
  • How to follow up a press release??

As this is a very practical session, numbers are strictly limited and will be offered on a first come first served basis. Participants will be asked to draft a title and opening paragraph for press release on a topic of their choice prior to the session, and you will receive further information on registration.

Anya Matthews worked in arts PR for 8 years for Shakespeare’s Globe, the St Paul???s Cathedral tercentenary restoration campaign, English Heritage and latterly as an Account Director at Colman Getty, a leading independent consultancy. She has also undertaken PR consultancy for the National Trust and for the organiser of today???s event; The Culture Capital Exchange. Having completed an MA in early modern British Architecture at the Courtauld Institute of Art last year, Anya is now a first year PhD student there researching the architecture of London???s Livery Company Halls after the Great Fire of London.

Free to TCCE members (however a ??15 cancellation/no-show fee will be charged to those pulling out with less than 24hrs notice)??

Non-members: ??15.00 + VAT

To book please follow this link: ??How to draft an engaging press release.

The Culture Capital Exchange
Somerset House
London WC2R 1LA
00 44 (0) 207 420 9444


Institute of Education
20 Bedford Way
London WC1H 0AL
00 44 (0) 207 612 6000

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